Instagram might be off the menu here in Ireland for some restaurant owners, but for others across the Atlantic ocean it is quiet  literally part of the it. Comodo restaurant in the Soho area of Manhattan made an observation about their customers behavior at their establishment and used it to their advantage.

Patrons upon being served, just before their first bite would snap away with their smart phones and post photos of their dinner straight up onto Instagram. Soon, a collection of images was growing by the week on the social networking site.

Instead of trying to control the stream of photos, Comodo began to encourage it and embraced the #ComodoMenu tag, so much so, it now features at the bottom of their menus. Customers before arriving now have a chance to see what other diners have had and have been raving about.

Comodo are proof that Instagram is now much more than just a collection of sunset, cat and self portrait photos.

Words by Aaron McAllorum

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**WIN** Retweet this post for a chance to win a copy of Rachel Khoo‘s “The Little Paris Kitchen”!

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